Think of all of the corporate training, human resources and compliance videos you’ve had to sit through over your career. They tend to be long, boring and bland. You watch a combination of stock photos and bad actors talking about business matters that they clearly couldn’t care less about.
You’re left feeling like it’s a game. The company needs to prove that you’ve watched a safety video, so that if there are any future accidents, the executives can claim they did their jobs by creating videos and having the workers sign off acknowledging they watched them—even though they napped through it.
Artificial Intelligence Is Changing The Way Companies Communicate With Their Teams
D-ID is one of the world leaders in creating cutting-edge, AI-driven, digital human reenactment technologies and creative media. The Israel-based tech startup is launching a new platform that produces uniquely personalized and engaging e-learning, corporate training and marketing AI video content. A corporate training video is no longer a dreaded task, as its software “automatically” brings a photorealistic avatar of the CEO or HR professional to life.
The startup offers an unlimited choice of virtual human instructors that can speak through sophisticated technology in any language. The platform makes the materials and C-Suite speakers come across as relatable.
This feature also helps leaders communicate with their distributed workforce, offering a wide array of presenters representing diversity with regard to age, ethnicity, gender and sexual orientation. Synthetic media saves a substantial amount of time to create, costs and efforts compared to old-school corporate videos. Synthetic media—also known as AI-generated media—refers to any media created or modified by algorithmic means and artificial intelligence.
The Videos Cost Less And Can Quickly Send A Message
Companies spend a small fortune on creating video presentations. There’s the need to find and hire actors and a film crew. D-ID is changing this model. With AI, companies can create compelling and captivating corporate training and internal communications videos in just seconds. Videos can be made by using any image, including pictures of employees, outside spokespersons or availing themselves to the millions of images available online. The images are accompanied by text and realistic audio to create customizable photo-realistic avatars and can easily be edited and updated.
TikTok is a prime example of how consuming information online has dramatically changed. The global social media platform has shown that people want fast, fun and engaging entertainment, along with informative content. In 2021, TikTok surpassed YouTube in terms of viewers. The business community is waking up to the change.
Making Old Family Photos Come Alive, Creating Genuine Connections
D-ID cofounder and CEO Gil Perry said about the new endeavor, “By entering the realm of corporate training, D-ID is now disrupting another vitally important segment, offering enterprises and B2B customers a way to make a genuine connection with their workforce.” Perry added, “Video generated content that is more personalized, has the potential to change the way we feel about our places of work, giving it a relatable and welcoming element. Our offering, as well as providing considerable time and cost saving, provides an opportunity for a more human connection at a time when so many feel disengaged.”
You may have seen D-ID’s work before. The new venture follows the success of Perry’s launch of Deep Nostalgia. The fast-growing tech firm takes old family photos and creates touching live-action videos. Its software has breathed new life into the pictures using AI and sophisticated technology. The synthetic media project has garnered around 100 million views.
D-ID has added another feature called LiveStory. Building upon dynamic photos, now family members can tell their story of the life they lived many decades ago. The AI makes the facial expressions and speech sync up together, as if the long-lost relative is in the room with you. The feature can also put together a slideshow with a narration in the background.
Perry said, with LiveStory’s documentary-like videos, “You can have people speak about their life story. It was obvious that we should do something bigger with MyHeritage. One, we’ve proved that we do amazing things together. And two, it’s the perfect fit.”
The startup used its software to make a meaningful impact with public awareness campaigns. This included Listen to my Voice, which offered a voice to victims of domestic violence, and Letter to Myself, which provided a powerful message to people living with HIV.
D-ID’s innovations have attracted attention from top organizations. Warner Bros. Pictures, GoodTrust, Publicis and Mondelēz (formerly Kraft Foods) and Josh, India’s version of TikTok, partnered with the Tel Aviv-based company.
Sensitive to “deep fakes” issues, D-ID has a policy to prevent abuse of its technology. Users will require authentication and may be removed from the platform for violating the rules. To show transparency, videos will have a watermark clearly indicating that they were created with synthetic media.
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