Ford Dealer Busted DOUBLING Price Of Ford F-150 Lightning

Ford just happens to be in an extra tough spot at the moment. Demand for the all-new Lightning is exceptionally high, and Dearborn’s Rouge Complex can’t keep up. It currently can build 75,000 cars per year, which will ramp up to 150,000 in 2023. That should clear the 200,000 already paid for reservations, but it doesn’t account for any new sales.

That’s why dealers like Gary Smith Ford in Fort Walton Beach, Florida, can allegedly charge $140,603 for a Lightning. On an image posted to the F-150 Lightning Forum, we can see the price breakdown. The dealer in question charges an MSRP of $69,554, not including a few dealer accessories for $1,495. The market adjustment cost is also $69,554, taking the total to $140,603. Unfortunately, this is not the most expensive Lightning we’ve seen.

This is not a top-spec Lightning. With that MSRP, it’s most likely a Lariat with a Standard Range battery.