How Porsche Hid The Cayenne From The World

Welcome to the latest installment in the history of the Porsche Cayenne, which is 20 years old this year.

So far, we’ve received a vast amount of information on how the Cayenne came to be. Porsche gave us a look at the original design sketches, and we found out that it nearly built a minivan instead. But until now, Porsche has not revealed how it managed to keep the Cayenne, codenamed Project Colorado, a secret for so long.

The internet was readily available 10 years ago, as were spy photographers. Yet somehow, Porsche managed to keep its first-ever SUV a secret until it was ready to show it to the world.

How? Well, in typical German fashion, it invaded a town (with apologies to Porsche, the joke was right there).

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